About Us

Today’s older adults are more active than their predecessors and they have very different interests and motivations. Consequently, baby boomers and older adults are demanding products and services from an economy that is not prepared to meet their needs. This presents a tremendous window of opportunity for unprecedented profits and growth, even in a challenging economic climate. With the right business plan, direction and commitment to succeed, entrepreneurs are poised to help increase the quality of life for many while creating a successful business in the process.

Since 2004, Mary Furlong & Associates has produced the Silicon Valley Boomer Venture Summit and Business Plan Competition at Santa Clara University and each year has been more successful than the one before. The event brings together entrepreneurs, leaders in the field of aging and the venture community to create a unique forum to explore, share and design products and services that will dominate the baby boomer market in coming years. In addition, this program is designed to teach entrepreneurs how to think through a business.

Santa Clara University

Santa Clara University, a comprehensive Jesuit, Catholic university located 40 miles south of San Francisco in California’s Silicon Valley, offers its 8,377 students rigorous undergraduate curricula in arts and sciences, business, and engineering, plus master’s and law degrees and engineering Ph.D.s. Distinguished nationally by one of the highest graduation rates among all U.S. master’s universities, California’s oldest operating higher-education institution demonstrates faith-inspired values of ethics and social justice. For more information, visit www.scu.edu.

Mary Furlong & Associates, Producer

Mary Furlong & Associates works with companies seeking to capitalize on new business and investment opportunities in the boomer market. MFA provides business development, financing strategy and integrated marketing solutions to entrepreneurs, corporations and non-profit organizations serving the 50 market. Visit www.maryfurlong.com for more information.

Lori Bitter, The Business of Aging, Co-Producer

The Business of Aging provides strategic marketing consulting and research services to companies investing in the 50+ consumer market. The team helps organizations advance their goals by adding new thinking, insights and longitudinal knowledge of the mature consumer product and service ecosystem. Visit www.thebusinessofaging.com for more information.