Pre-Summit Bootcamp Agenda

Wednesday, June 20, 2018

PROGRAM: 8:00 AM – 7:00 PM

9:00AM – 10:15 AM


Reaching Older Consumers In Today’s Media Landscape

Today’s 50+ consumers are more digitally competent and media savvy than ever–but they also are a diverse population with a range of communications choices and preferences. In this session, we’ll look at the current media landscape serving older people to learn how and where to best reach your target audience. You’ll learn how to navigate trends mainstream and niche media through smart pitching, and how to avoid negative cliches and stereotypes that can harm how older consumers respond to your content/messages.

MODERATOR: Susan Donley, Digital Media Publisher & Managing Director, Next Avenue

Fintech 101: Financial Resilience Across Life Events

New financial planning tools are emerging that leverage technology and help to solve issues like assisting with finances in a care giving role; helping young families fund education, payback student loans, and more. Meet the entrepreneurs solving for these issues. Learn how younger generations are embracing fintech solutions and will influence their aging parents’ adoption of new ways to solve old problems.

10:30AM – 11:45 AM


Make Sales & Marketing Work: Finding the Mature Consumer in the Age of Information

The sales and marketing process has shifted from the hands of the brand to co-creation with your consumers. Consumers have never had more information in their hands before they come to your door. Value creation and consumer experience is at the heart of today’s marketing. Everyone from Amazon and Apple down to mom and pop companies are in the content creation business. Join us to learn about content creation, social selling, and the continuing importance of video in marketing and search.

You will hear from experts in the field the importance of being a creator and how to “be what people are interested in”

Understand the fundamentals of social selling and how it is working for successful companies

Learn how content and video drive SEO

Gain insight into the latest tools for driving consumer engagement

MODERATOR: Lori Bitter, President & Senior Strategist, The Business of Aging and Co-Producer, SV Boomer Venture Summit


Jay Grant, Vice President of Marketing, GreatCall

The Power of Partnership – How to Fuel Your Longevity Business Engine

Getting started with funding your longevity innovation product or service is one thing, but finding the right roadway and the fuel to go the distance requires strong partnerships.  At the intersection of aging, business and technology is one sign in red lights: SCALE. These interesting partnerships explain what sparked their interest in each other, the challenges and advantages of fusing innovation and distribution, how they are testing their concepts for fast growth and why key partnerships are driving their business and their mission forward.

MODERATOR: Sherri Snelling, CEO, Caregiving Club

The Blueprint to the Longevity Economy: Investors and Influencers Break Down the Ecosystem for Success

Forward-thinking investors and leaders in the field of aging are critical partners in achieving significant impact and success in the longevity marketplace. This session brings together investors and influencers in aging to discuss the ecosystem, their role in a company’s growth, and the intersection of interests. This session will explore what the venture capital and aging communities can learn from each other;  where the opportunities are to collaborate to improve outcomes; and how we can work together to capitalize on the global demographic shift.

MODERATOR: Mary Furlong, CEO, Mary Furlong & Associates, Executive Producer

12:00PM – 1:00 PM


1:15 PM – 2:30 PM

VIP Briefing: An Inside Look at Investing in the Longevity Market

MODERATOR: Mary Furlong, CEO, Mary Furlong & Associates, Executive Producer

Mel Barsky, Director, Centre for Aging and Brain Health Innovation

John Hopper, Chief Investment Officer, Ziegler Link-Age Longevity Fund, LP

Martin Ng, CIO, CK Franchising, Inc.

2: 30PM – 3:30PM

China Briefing

Dr. David Lindeman, Director of the CITRIS Health Initiative, UC Berkeley

John Hopper, Chief Investment Officer, Ziegler Link-Age Longevity Fund, LP 

Roseann Lake, Journalist and Program Editor, The Economist

Rui Ma, Founder, Euzen Labs

Entrepreneurs on the Leading Edge

MODERATOR: Catherine Calarco,


Joints for Joints

John P. Reinhart, Director, Innovators Alliance; President, Academic Platforms

Jeff Amrein, CEO & Founder, Extract Wellness LLC

Peter Simonson, President and Board Member, Juvent Health


Connected Care


Innovations in Robotics

3:30PM – 5:00PM

Lessons from the Winners: What Entrepreneurs Need to Know

Come learn from serial entrepreneurs and founders on how to start a business, how to find the right cofounder, hiring a managing a team, managing a board of directors and board of advisors, managing a clinical trial, setting timeline and expectations and getting FDA approval for a medical device, managing investors and frequency of communication with them, derisking the business and product development, creating a strong IP portfolio, and much more.

MODERATOR: Julia Rasooly, CEO and Founder, PuraCath Medical Inc.; Venture Partner, Al Hamra Group; and winner of the 2014 SV Business Plan Competition

5:30PM – 7:00PM