Jack York is the co‐founder and president of It’s Never 2 Late (iN2L), a company dedicated to helping older adults realize the full benefits of adaptive technology. Originally, Jack did not envision iN2L as a business; the impetus for what became the company was a philanthropic idea—to donate computers to several assisted living communities and nursing homes in southern California. Having spent 14 years in the Silicon Valley, he saw a vast potential, but conventional technology was too difficult for virtually all of the residents to use in a meaningful way. As a result, in 1999, Jack decided that it was time to retire as vice president of strategic sales for Vishay Intertechnology and to start what has become a successful gerontechnology company. He is a sought after national and international speaker on technology as a means to create personalized experiences that engage and connect senior living community residents to their loved ones and the world at large. He is a regular contributor to the McKnight’s, Provider, and Senior Housing Forum blogs.