Jim Murphy leads Innovation Strategy on behalf of UnitedHealthcare’s Medicare & Retirement division. Jim has over 20 years of experience in product development and marketing of highly regulated products and services—much of this time has been focused on health care offerings to senior audiences. Prior to taking this role within UnitedHealthcare, Jim led marketing for XLHealth/Care Improvement Plus—now a UnitedHealth Group company. In this role, Jim was responsible for communications to many audiences including: members/prospects, caregivers, providers, agents, regulators, etc. For the decade prior to joining XLHealth, he served in a number of different account supervisor & account planning roles in marketing/public relations firms including Planit and Weber Shandwick Worldwide, focusing on clients in the healthcare and financial services arenas. Jim holds a Bachelor of Arts degree in English with a concentration in business and technical writing from the University of Delaware, and a Master of Science in Marketing from Johns Hopkins University.