Karen Cassel, CEO, joined Caring.com in 2011 as GM of Performance Marketing and later served as the company’s COO before becoming CEO in 2016.

A veteran of the online advertising industry, Karen has been helping companies reach prospective customers online since 2002. She’s held senior leadership positions at online vertical marketing pioneer Quinstreet and international social media giant Tagged, and she most recently headed the B2B marketing division at Ziff Davis Media.