Lori Bitter provides strategic consulting, research and product development for companies seeking to engage with mature consumers at The Business of Aging. She also serves as publisher of GRAND – the digital magazine for grandparents. Her book, “The Grandparent Economy” is due in 2015. Lori is the former president of Continuum Crew and Crew Media, owner of Eons.com. She was president of J. Walter Thompson’s Boomer division, JWT BOOM, the nation’s leading mature market advertising agency, and led client service for Age Wave Impact. Lori was recently featured on American Marketing Association’s blog, AARP Magazine, Los Angeles Times, CNBC, Forbes magazine, Ad Age’s mature consumer supplement, and named to Entrepreneur Magazine’s 100 to Watch List. Lori serves on the Leadership Council of the College of Media for the University of Illinois.