Paula has spent the last 25 years focused on improving service delivery systems for elders in need of care and services through executive management positions and consulting projects. She has in-depth experience and a proven track record in senior housing and assisted living operations, staff training, regulatory compliance, and new program development. Current clients include Elder Care Alliance, Spirit Living Group, Stella Capital, and Long Wharf Real Estate Partners.

Prior to founding her consulting business, she spent seven years as the Executive Operations Officer for Emeryoak,LLC and Chief Operating Officer of AgeSong Senior Communities, operators of assisted living and dementia care communities, where she oversaw operations, marketing and new building development. Previously, she served 5 years as Vice President of Operations and Marketing for Elder Care Alliance, a nonprofit faith based organization, where she participated in all phases of feasibility, development, and operations for its assisted-living, dementia care, and multilevel long-term care communities in California. She also worked for ARV Assisted Living for 11 years in various capacities, including as Vice President of Operations, Regional Marketing and National  Acquisitions and Vice President of Strategic Planning. Early in her career she served as Director for the City of Anaheim’s Adult Day Care Program.

Paula holds a masters of social work from San Jose State University. She is actively involved in state and national industry associations including past commissioner of the California Health Policy and Data Advisory Commission, past board member of the Assisted Living Federation of America (ALFA), past Board Member of the Emeryville Municipal Transportation Authority, and is currently Past President, Board Member and Education Co-Chair for the California Assisted Living Association (CALA), Chair of the Presence Care Project and Project Coordinator for the Equine Guided Support Project.