Marketing executive with over 30 years of experience at world-class ad agencies and on brands across multiple industries. Robin has held leadership positions over the past two decades both within healthcare organizations and with premier advertising agencies working on renowned healthcare brands.
Robin’s deep understanding of the 50 + segment and the complexities and opportunities within the healthcare sector yields impactful, relevant and effective marketing strategies informing campaigns that exceed ROI goals. She has helped to successfully launch new h brands and reinvigorate existing brands relying on deep consumer and industry insights, data, and years of healthcare marketing experience.
As VP, Director of Client Services at Age Wave Interactive, Robin led strategy on a range of products and services targeted to the 50+ audience. In her role as Director, National Medicare Marketing at Kaiser Permanente for five years, Robin leveraged her mature market insights and brought unique channel and creative marketing solutions that exceeded membership goals each year. Other healthcare clients served by Robin’s strategic expertise over the years have included Group Health Cooperative, UnitedHealthcare, Caremark’s Medicare Part D plans, Mutual of Omaha, Blue Shield of California, and multiple BCBS plans nationally.
Robin has her MBA in Marketing from Golden Gate University, San Francisco, and her BA in Education and Business Administration from SUNY New Paltz.
Robin’s deep understanding of the 50 + segment and the complexities and opportunities within the healthcare sector yields impactful, relevant and effective marketing strategies informing campaigns that exceed ROI goals. She has helped to successfully launch new h brands and reinvigorate existing brands relying on deep consumer and industry insights, data, and years of healthcare marketing experience.
As VP, Director of Client Services at Age Wave Interactive, Robin led strategy on a range of products and services targeted to the 50+ audience. In her role as Director, National Medicare Marketing at Kaiser Permanente for five years, Robin leveraged her mature market insights and brought unique channel and creative marketing solutions that exceeded membership goals each year. Other healthcare clients served by Robin’s strategic expertise over the years have included Group Health Cooperative, UnitedHealthcare, Caremark’s Medicare Part D plans, Mutual of Omaha, Blue Shield of California, and multiple BCBS plans nationally.
Robin has her MBA in Marketing from Golden Gate University, San Francisco, and her BA in Education and Business Administration from SUNY New Paltz.
